“The S Custom is a great take on the Strat - with lots of surprises. Tons of mojo, vibe and killer sound."
-Bill Asher, Master Luthier

The Asher S Custom is a really great guitar with a beautiful body shape and front and back body contours. We offer a variety of tone woods, figured tops, and custom colors. Please contact us to order the guitar with your exact specifications.


  • scale length ~ 25.5 inches
  • body wood options ~ swamp ash, alder, or mahogany with or without figured top woods (roasted woods also available.)
  • neck ~ one piece slab maple 6-in-line headstock
  • neck option ~ quarter sawn rock maple 3-on-a-side tiltback headstock
  • pickups ~ Various or custom shop options available
  • controls ~ master volume, master tone
  • extra control options ~ Asher Mid-Cap and True Bypass 3 way, V6 Tonestyler, Series/Split/Parallel
  • fret board options ~ 12-inch radius ebony, maple, rosewood or granadillo
  • bridge ~ Asher compensated Tele bridge
  • machine head options ~ Gotoh, Waverly, Kluson, Grover, etc.
  • finish options ~ satin or gloss, nitro or poly lacquer
  • nut width options ~ 1 11/16", 1 5/8", custom specs available
  • case options ~ custom hard shell or deluxe gig bag
  • number of frets ~ 22
  • strings ~ .010-.046 Nickel Round Wound
  • price ~ $3000 and up (based on options, contact us for an estimate)

Various upgrades available - please contact us for details



Contact Us To Order






S 90 Dog Hair Nitro with Fralin Hum Free P-90 pickups set

SSH Custom with Flame Maple Top and 3 Asher Hot Wound SSH pickups

SH-2 Satin Nitro over Flame Maple Top, Jason Lollar Imperial Humbucker set

S Classic with Satin Nitro over Roasted Swamp Ash, Arcane pickups set