S Custom

 The Asher Ultra-Tone S-Custom guitar is inspired by the classic Stratocaster and Mosrite guitars from the 1960 and is available with a variety of pickup and electronic configurations. The body was designed to have all the classic comforts of a Strat with the graceful offset body shape reminiscent of the Mosrite.

The neck is carved from a three-piece lamination of 1/4 sawn Birdseye maple, and its construction is extremely stable with more sustain and quicker attack than a one-piece neck. This Ultra-Tone model is also available for players in a variety of wood options, pickup configurations, finishes and hardware.



  • style: electric guitar
  • scale length: 25.5 inches
  • body: swamp ash, alder, or mahogany with or without figured top woods (one piece also available)
  • neck: two-piece quarter sawn Birdseye Maple
  • pickups: Duncan or Dimarzio
  • controls: master volume, master tone
  • fret board: ebony, maple or rosewood
  • bridge: Glendale bridge or Wilkinson tremolo
  • machine heads: Sperzel or Waverly
  • finish: satin or gloss lacquer
  • nut width: 1 11/16" or 1 5/8"
  • case: custom hard shell
  • number of frets: 22
  • strings: .010-.046 Nickel Round Wound
  • price: $2530 - $4890 (price based on options)


The Ultra-Tone models at the base price of $2530 is built with a light-weight 2 piece body, plain Rock Maple neck, stock custom pickups and electronics, Gotoh bridge and tuners, oil finish and a deluxe gig bag. Lead-time for a base model build is 3 months.

Upgrades available for above base price models:

  • One-piece light weight body $100
  • Rosewood or Ebony fretboard $30
  • Glendale or USA Tremolo bridge $85
  • Waverly tuners $170
  • Heavy figured maple neck $165
  • Nitro lacquer finish on body and neck $780 most colors
  • Polyester finish on neck and body $580
  • Figured tops $200
  • Top bindings $75
  • Top and back binding $120
  • Deluxe G&G hard-shell case $215
  • Reunion Blues gig bag $170
  • Tortoise shell guard $75
  • Tortoise shell pickups $50
  • Finish & hardware relic $200
  • Gold hardware $125
  • Tone Styler 6-position $115, 10 position $140
  • Abalone logo inlay $32